SEO for Small Business: Improve Your Visibility
Welcome to our guide on SEO for small organizations. In today’s digital age, having a strong online presence is essential for fulfillment. Small organizations, specifically, can greatly take advantage of implementing effective SEO techniques to boost their visibility and reach their target market. By optimizing their websites and content, small companies can enhance their search engine rankings, drive organic traffic, and ultimately increase their client base.
In this article, we will explore the significance of best SEO companies for small businesses and how it can be a game-changer for online visibility. We are going to discuss the impact of SEO, the difference between small business SEO and native SEO, and why it matters. We will also provide practical tips and methods to aid small businesses maximize their SEO efforts and stand out from your competition.
Key Takeaways:
- Implementing SEO strategies can significantly boost the online visibility of small businesses.
- Small business SEO differs from local SEO, with unique considerations and approaches.
- SEO is actually a long term investment that may generate organic traffic and attract the correct audience.
- Creating compelling and localized content is crucial for engaging with the local audience.
- Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.
Knowing the Impact of SEO on Small Companies
In this particular section, we shall explore the idea of Small Business SEO and explore its influence on small businesses. SEO, which means Search Engine Optimization, plays a crucial role in improving online visibility and driving organic traffic to websites. By implementing effective SEO strategies, small organizations can grow their online presence and stand above the competition.
What exactly is Small Business SEO?
Small Business SEO refers back to the optimization techniques specifically tailored for small organizations to boost their visibility on search engine listings like Google. It requires optimizing various facets of a website, such as content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.
The Difference Between Small Business SEO and Local SEO
While Small Business SEO targets enhancing the online presence of small companies generally, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach prospective customers within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more increased exposure of factors such as Google My Business profiles, local keywords, and directory listings.
Why SEO is really a Game-Changer for Small Organizations
SEO has become a game-changer for small businesses, providing these with an affordable and effective way to contend with larger companies inside the digital landscape. Here are some key explanations why SEO is vital for small organizations:
- Increased Online Visibility: By implementing SEO strategies, small organizations can enhance their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
- Targeted Audience: SEO allows small companies to concentrate on specific keywords and optimize their internet site to bring in the right audience. This helps in driving relevant traffic which is more prone to convert into customers.
- Cost-Effective Marketing: In comparison to traditional marketing methods, SEO offers a cost-effective way for small organizations to promote their products and services to some wider audience.
- Long term Growth: SEO is a long-term investment that will yield continuous outcomes for small companies. By consistently improving their SEO efforts, small companies can maintain and grow their online visibility, leading to sustained growth.
Overall, Small Business SEO provides the potential as a game-changer for small organizations, providing all of them with increased visibility, targeted audience reach, and price-effective marketing opportunities. By embracing SEO strategies, small businesses can acquire a edge against your competitors and thrive in the digital landscape.
Importance of Google Business Profile for Local Visibility
In today’s digital era, possessing a strong online presence is essential for small organizations seeking to thrive. One powerful tool that will significantly enhance a small business’s local visibility is a Google Business Profile.
A Google Business Profile is really a free listing that appears when people hunt for organizations on Google or Google Maps. It provides essential information regarding your business such as address, phone number, website, business hours, and testimonials.
Optimizing your Google Business Profile could have a significant impact on attracting local customers. Whenever people search for goods and services within their area, getting an optimized and updated profile increases the chances of your business being featured prominently in the local search engine rankings. This heightened visibility can drive traffic to your website and ultimately increase conversions and sales.
Additionally, a Google Business Profile enables you to showcase your business within a visually appealing way. You can add photos, videos, and post updates to engage with potential prospects and give them a far more immersive experience.
Furthermore, testimonials and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility to your business. Positive reviews and high ratings can attract more customers and differentiate your business from competitors.
To conclude, creating and optimizing a Google Business Profile is important for small businesses seeking to enhance their local visibility. By making the most of this free and powerful tool, small organizations can enhance their online presence, get more local customers, and ultimately boost their business.
Strategic Keyword Research for Targeted Outreach
To be able to increase the visibility of small businesses online, strategic niche research plays an important role. By identifying relevant keywords, companies can produce targeted outreach campaigns that attract the correct audience and drive organic traffic to their websites.
The whole process of strategic keyword research involves:
- Understanding your audience: Conduct consumer research and develop buyer personas to achieve insights into the preferences, needs, and pain points of your own potential prospects.
- Identifying industry-specific and site-specific keywords: Use keyword research tools to locate keywords which can be relevant to your business and site. These may include long-tail keywords, location-based keywords, and industry-specific terms.
- Competitor analysis: Analyze the keywords that the competitors are targeting and identify gaps or opportunities that can help you stand out within the search results.
- Relevance and check volume: Prioritize keywords that have a superior search volume and therefore are relevant to your business. This may ensure that you attract qualified traffic to your site.
After you have identified the appropriate keywords, you can incorporate them in your website content, including your headings, meta tags, page titles, and within the body of your own text. By optimizing your site content using these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to prospective customers.
| Advantages of Strategic Keyword Research for Small Companies |
|---|
| Higher search engine rankings |
| Increase in organic traffic |
| Attracting highly relevant leads |
| Improved sales |
| Enhanced online visibility and brand recognition |
Creating Compelling and Localized Content
One in the key factors in attracting and engaging your neighborhood audience is creating compelling and localized content. This is crucial for business plan for SEO company trying to establish a strong online presence and connect to their potential audience. By centering on topics that resonate together with your local audience and incorporating local events and activities into your content, it is possible to effectively grab their attention and make a loyal following.
Identifying Topics That Resonate together with your Local Audience
To produce compelling content that resonates together with your local audience, it’s important to understand their requirements, interests, and preferences. Take the time to research and identify topics that are related to your potential audience. Consider conducting surveys or interviews along with your existing customers to achieve insight into their concerns, questions, and regions of interest. This should help you tailor your site content to meet their expectations and provide valuable information that they find valuable and fascinating.
Furthermore, staying current with local news, trends, and events will also help you identify topics that resonate with your local audience. By including timely and relevant information in your content, you can position yourself being a trusted source of information and establish your business as a go-to authority in your local area.
Incorporating Local Events and Activities into Your Content
Local events and activities play an important role in shaping the fabric of the community. By integrating these events to your content, you can create feelings of connection and relevance together with your local audience. Consider writing blog posts, creating videos, or sharing social media updates that highlight upcoming local events and activities. This can not merely demonstrate your involvement in the neighborhood but in addition provide valuable information and entertainment to your audience.
Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and additional strengthen your connection with the regional audience. It’s a win-win situation, as you provide valuable content to your audience while also supporting and promoting local businesses and initiatives.
Types of Incorporating Local Events and Activities into Content Creation
| Content Type | Example |
|---|---|
| Blog Post | “Top 10 Local Events to Attend This Summer” |
| Video | “Exploring Local Festivals: A Guide to the very best Food and Fun” |
| Social Media Marketing Post | “Join us this weekend in the XYZ Farmers Industry for fresh produce and native artisans. #SupportLocal” |
By creating compelling and localized content that addresses the interests and concerns of your local audience while incorporating local events and activities, it is possible to establish a strong connection and foster engagement. This will assist your small business stick out and make a loyal subscriber base in your local community.
Maximizing SERP Visibility Through Effective SEO Tactics
In order to boost their online visibility and reach a more substantial audience, small businesses need to implement effective SEO tactics that will maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small businesses can employ to ensure maximum visibility on search engine listings.
One key factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small organizations can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized both for users and search engines can further enhance visibility.
Another essential aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites are unable to only drive visitors to a small business’s website but also signal to search engines the website is authoritative and trustworthy. This can lead to improved visibility on SERPs.
As well as on-page optimization and backlink building, small companies should consider other effective SEO tactics such as:
- Creating a user-friendly website with clear navigation and fast loading times
- Optimizing website images by reducing file sizes and using descriptive alt text
- Utilizing social media platforms to engage with audiences and drive visitors to their website
- Implementing local SEO strategies to target specific geographic locations
- Monitoring and analyzing website performance using analytics tools to identify areas for improvement
By implementing these SEO tactics and staying updated using the latest industry trends, small companies can increase their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.
Table: Effective SEO Tactics for Small Organizations
| Tactic | Description |
|---|---|
| On-Page Optimization | Optimizing website elements and content to improve SERP rankings |
| Backlink Building | Acquiring high-quality backlinks from reputable websites to boost website authority and visibility |
| User-Friendly Website Design | Developing a website which is very easy to navigate, fast-loading, and responsive |
| Image Optimization | Reducing image file sizes and ultizing descriptive alt text for improved search visibility |
| Social Media Marketing Engagement | Using social networking platforms to interact with audiences and drive visitors to the site |
| Local SEO | Implementing approaches to target specific geographic locations and attract local customers |
| Website Performance Monitoring | Using analytics tools to track and analyze website performance, identifying areas for improvement |
Building Brand Awareness with SEO
In today’s digital landscape, building brand awareness is essential for the prosperity of small organizations. One effective way to accomplish this is thru strategic SEO strategies. By optimizing their online presence, small companies can establish brand authority, improve brand visibility, and attract a loyal customer base.
SEO plays an important role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns making use of their target audience’s needs and interests, they position themselves as experts within their industry. This can help to build trust and credibility, making customers more prone to choose their brand over competitors.
Improving brand visibility is another key benefit of implementing SEO strategies. By optimizing their internet site and content for search engines, small companies can enhance their visibility on search engine results pages (SERPs). Which means that when potential prospects search for relevant keywords or phrases, the business’s website is more likely to appear in the very best search engine rankings.
By appearing inside the top search results, small businesses can attract organic traffic, generate leads, and enhance their chances of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as more folks are in contact with the business’s name and offerings.
Additionally, SEO can help small organizations attract a loyal client base. When companies consistently deliver valuable content and offer a seamless user experience, they create positive associations using their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.
| Benefits associated with Building Brand Awareness with SEO |
|---|
| Establishes brand authority |
| Improves brand visibility |
| Attracts a loyal client base |
Tailoring Your SEO Strategy for the Niche
On the planet of SEO, one size fails to fit all. It is important for small businesses to tailor their SEO strategies to their respective niches to accomplish optimal results. By customizing SEO approaches based on industry-specific needs, small companies can effectively boost their online visibility and stay ahead of the competition.
Customizing SEO Approaches for many different Small Business Types
Each small business type has its own unique requirements and target market. Customizing SEO approaches involves knowing the specific needs from the business and tailoring strategies accordingly. For instance, a retail store may focus on local SEO and optimizing product listings, while services-based business may prioritize content marketing and customer reviews.
By conducting thorough research and analysis of the potential audience, small companies can uncover the most efficient SEO tactics that resonate with their niche audience. This includes identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.
Analyzing Competitors to enhance Your SEO Game
One of the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and strategies employed by competitors inside the same industry, small organizations can gain valuable insights and identify areas for improvement.
Competitor analysis helps small organizations understand the keywords, content, and backlink profiles which are driving their competitors’ success. This info are able to be used to refine and boost their own SEO efforts. By learning from competitors’ successes and failures, small companies can optimize their SEO strategies and acquire a competitive edge within the digital landscape.
Leveraging Reviews and Social Proof in SEO
In today’s digital landscape, online reviews and social proof play an important role in the achievements of small companies. Search engine listings like Google consider testimonials and social engagement as important ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly increase their SEO performance and boost their visibility online.
The Impact of Positive Reviews on Search Rankings
Positive reviews function as a powerful kind of social proof that can influence potential prospects and look engines. When a small business has a high amount of positive reviews, it signals to search engines that the business is trusted and reputable. Because of this, search engine listings may reward the business with higher search rankings, resulting in increased visibility and organic traffic.
Generating and Showcasing Social Proof
Small businesses can actively generate and showcase social proof to boost their SEO efforts. Here are a few strategies:
- Encourage satisfied customers to go out of reviews: Small companies can ask happy customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
- Reply to reviews: Engaging with testimonials implies that the business values customer feedback and cares about customer care. Responding promptly and professionally could have a positive influence on search rankings and customer perception.
- Showcase testimonials and endorsements: Small companies can feature customer testimonials and endorsements on their website or social media platforms. These testimonials work as social proof and will build trust.
- Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is important. Promptly resolving issues can help mitigate any potential negative impact on search rankings and brand reputation.
To Summarize
Leveraging reviews and social proof is an important element of a highly effective SEO technique for small businesses. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small organizations can boost their online visibility, get more customers, and ultimately drive business growth.
Localizing Your SEO Efforts with Geo-targeted Keywords
Understanding the effectiveness of Local Keywords
In order to improve your small business’s online visibility, it’s essential to understand the power of local keywords. Local keywords are search phrases which can be specific to particular geographic location, letting you target potential prospects in the area. By incorporating these keywords in your website content, you are able to increase your chances of appearing in local search engine results and attracting relevant traffic.
When selecting local keywords, it’s important to consider the unique characteristics of the target audience as well as your local market. This will help you choose keywords that resonate together with your potential prospects and align using their search intent. By knowing the specific terms and phrases that your local audience uses when searching for products or services like yours, you can optimize your content to satisfy their demands and boost your website’s visibility in local search engine rankings.
Integrating Local Keywords into Your Website’s Metadata
Integrating local keywords into your website’s metadata is an efficient approach to signal to browse engines that your particular business is applicable to local searches. Metadata refers to the information that is a part of the code of the web pages and is also not visible to visitors. By optimizing your metadata with local keywords, it is possible to provide search engine listings with valuable information regarding your business’s location and improve the chances of you appearing in local search engine rankings.
As an example, you can include local keywords in your page titles, meta descriptions, and image alt tags. This can help search engine listings comprehend the context of your content and connect it to relevant local searches. When designing your metadata, make sure you include compelling and relevant information that entices users to simply click your website searching results.
Along with metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This can include your page headings, body text, and image captions. By weaving local keywords seamlessly to your content, you can enhance your website’s relevance for local searches and increase your odds of attracting local customers.
By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively to your website’s metadata, you can boost your small business’s online visibility and attract local customers that are actively looking for the products or services you are offering.
Image Optimization as well as its Influence on SEO Performance
In terms of improving SEO performance for small companies, image optimization plays a crucial role. Optimized images not merely boost the looks of the website but in addition play a role in reduced loading times, ultimately boosting the site’s overall SEO.
Reducing Loading Times with Optimized Images
Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly reduce the time that it takes for webpages to load. This can lead to better user engagement and increased organic traffic.
There are numerous methods for optimizing images:
- Compressing images without compromising quality: By reduction of the file dimensions of images, organizations can ensure faster loading times without having to sacrifice looks.
- Utilizing the appropriate image file format: Choosing the right file format, such as JPEG or PNG, depending on the image content can help optimize loading speeds.
- Implementing lazy loading: This method involves loading images only if they are visible in the user’s screen, further improving page load times.
By implementing these optimization techniques, small businesses can produce a better user experience and improve their website’s overall SEO performance.
Utilizing Alt Text and File Names to Boost SEO
Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engine listings understand the content but additionally improves accessibility for visually impaired users.
When crafting alt text, it is important to use relevant keywords that accurately describe the picture. This allows search engines to associate the image with relevant search queries, improving the probability of higher rankings in image search engine results.
As well as alt text, optimizing file names is equally important. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. It will help search engines like google understand the image’s content and enhances the overall SEO performance.
By optimizing images through alt text and file names, small businesses can grow their online visibility and have more targeted organic traffic.
Ensuring Mobile Responsiveness for User-Friendly Experiences
In today’s digital landscape, mobile devices are becoming the most preferred technique for accessing the internet. As a small business, it is vital to prioritize mobile responsiveness to offer user-friendly experiences for your audience. Besides it boost the overall usability of your own website, it also includes a direct influence on your SE_O performance.
Mobile responsiveness means the ability of a website to adapt and display properly on different screen sizes and devices. It ensures that your site looks and functions seamlessly, regardless of whether it really is accessed over a desktop computer, smartphone, or tablet.
In terms of SEO, mobile responsiveness plays an important role in search engine rankings. Search engines like google, like Google, prioritize websites offering a mobile-friendly experience to users. Mobile-friendly websites will probably achieve greater rankings searching results, ultimately causing increased visibility and organic traffic.
Optimizing your site for mobile devices involves various factors. Firstly, you should make sure that your website is made using a responsive web design framework. This enables your site to automatically adjust and adapt its layout based on the tool and screen size it is being viewed on. The material, images, and overall design should be optimized to match smaller screens without having to sacrifice quality or user experience.
Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.
Usability is key on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features including collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, resulting in increased engagement and conversions.
By ensuring mobile responsiveness for the small business website, you are not just catering to the evolving needs and preferences of your own audience but additionally enhancing your SEO performance. With increasingly more users relying on mobile devices to get into information, products, and services, providing a user-friendly mobile experience is important for that success and expansion of your small business.
Conclusion
SEO is not only a quick-term fix for small businesses; it is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small organizations can enhance their online presence, get more targeted prospects, and ultimately enhance their revenue.
With regards to SEO, patience is vital. It will take time for search engines like google to recognize and rank websites based upon their optimization efforts. However, the long-term benefits of SEO make it an essential tool for small business growth. It allows organizations to establish their brand authority, connect with their target audience, and remain competitive inside the digital landscape.
Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By knowing the needs and preferences of your local audience, you can create compelling and localized content that resonates together. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing an individual-friendly experience and improving search engine rankings.
Remember, SEO will not be a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, it is possible to refine your SEO strategy and stay ahead of the competition. Having a solid SEO foundation, small companies can make use of increased visibility, organic traffic, and sustainable growth.
FAQ
Precisely what is Small Business SEO?
Small Business SEO means the procedure of optimizing a small business’s website and internet based presence to boost its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics like market and keyword research, on-page optimization, and link building to draw in more organic traffic and potential prospects.
What is the difference between Small Business SEO and Local SEO?
While Small Business SEO concentrates on improving the overall online visibility of any small business, Local SEO specifically targets optimizing a business’s presence in local search results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers inside a specific geographical area.
Why is SEO a game-changer for small organizations?
SEO is a game-changer for small organizations since it levels the playing field and allows them to contest with bigger brands. By implementing effective SEO strategies, small businesses can improve their visibility, attract targeted organic traffic, and make brand authority inside their industry. This can lead to higher website traffic, better lead generation, and ultimately, increased sales and revenue.
What is the importance of having a Google Business Profile for small organizations?
Possessing a Google Business Profile is vital for small organizations because it enhances their local visibility and credibility online. A Google Business Profile provides essential information including business hours, contact details, and testimonials. Optimizing this profile ensures that small businesses appear in local search results making a positive impression on potential customers.
How could strategic niche research benefit small businesses?
Strategic market and keyword research helps small organizations identify the most relevant and valuable keywords for their industry, target market, and business goals. By utilizing these keywords inside their website content, blog posts, along with other digital marketing efforts, small organizations can have more organic traffic, improve their search engine rankings, and enhance their odds of converting visitors into customers.
How can small companies create compelling and localized content?
Small companies can make compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities within their content creation. This consists of addressing local interests, highlighting community involvement, and showcasing unique aspects of the local area within their blog posts, articles, and social media content.
Exactly what are some effective SEO tactics for maximizing SERP visibility?
Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies rank higher on search engine results pages and have more organic traffic.
Just how can small companies build brand awareness with SEO?
Small companies can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small companies connect to their audience, increase brand recognition, and ultimately, boost their brand presence online.
Just how can small businesses tailor their SEO strategies for different business types?
Small organizations can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough researching the market, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies provides valuable insights for optimizing SEO efforts.
Just how can small companies leverage reviews and social proof in SEO?
Small companies can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, addressing reviews to exhibit engagement and trustworthiness, and showcasing these reviews on their website and other online platforms. Positive reviews and social proof not merely boost search engine rankings but in addition instill trust in potential prospects, ultimately causing increased conversions and business growth.
Exactly why is localizing SEO efforts necessary for small companies?
Localizing SEO efforts is very important for small businesses since it allows them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences in the local audience. By focusing on local SEO, small companies can enhance their visibility and competitiveness within the local market.
How exactly does image optimization impact SEO performance for small companies?
Image optimization plays a substantial role in improving SEO performance for small organizations. By optimizing images for webpages, such as reducing file sizes and maintaining appropriate dimensions, small organizations can improve website loading times, enhance user experience, and increase their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.
Why is ensuring mobile responsiveness necessary for small business websites?
Ensuring mobile responsiveness for small business websites is essential because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the probability of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small organizations so it helps them attract and retain mobile users as prospective customers.